HOW IT WORKS
Welcome to your Softie Era. Your Starter Kit includes everything you need to give your shower a much-needed attitude adjustment—just replace your cartridge every 6 months.
How does it work?
Your water takes a little detour through 20 filtration stages before reaching your shower head. The result? A softer shower experience for your hair, skin, and everything shower routine.

By helping reduce chlorine and harsh impurities in your water, it supports brighter, longer-lasting blonde, softer hair, calmer skin, and a more even, longer-lasting fake tan. Perfect for colour-treated hair, sensitive skin, or anyone wanting better results between salon visits.
- Filters harsh water → helps protect hair and skin from dryness and irritation
- Keeps blonde brighter → reduces brassiness and colour fade
- Supports clearer skin → ideal for sensitive, itchy, or breakout-prone skin
- Extends fake tan life → promotes a more even, longer-lasting tan
- Quick & easy install → fits showers in minutes with a sleek finish
